Big Data

Below we can see the analysis of the website traffic and data over a period of 6 weeks and The users were mostly from Ireland as the blog was promoted in Ireland mostly Taking a look at the audience overview from the past 6 weeks we can see that the blog has gained 45 new users. The total number of sessions created are 127 which averages to 2.82 per user. The Bounce rate of the website is around 48% which is pretty medium for a blog. In the pie chart, the ratio of the new vs returning is 2:3. The language spoken by users who visited the website is mostly English. Apple iPhone was used to access the blog mostly among all the other devices AUDIENCE BEHAVIOUR The home page has the most pageviews. The blog post “What is big data” received the second most number of views Looking below we can see the comparison of Unique page views and the Average time spent on each page which shows us the page “H...

Role of Ai in marketing Source: aitimejournal Artificial intelligence is transforming marketing by helping marketers leverage the marketing platform. When people think of the term Ai, they go like its some kind of bot or system kind of hi-fi thing. But Artificial intelligence(Ai) is created in such a way that it aims in perfection and automation at the same time to execute human tasks at a faster and more intelligent way. Things such as problem-solving, awareness of emotions and so on are recognized by Ai. AI in marketing Artificial intelligence is used to Leverage marketing. It is used to the Leverage customer journey and enhances the performance of campaigns. By using big data analytics and machine learning it can be used to boost the return of investment in campaigns. Automation Through Ai has been reducing the dependence on humans. Content generation Ppc ads and web designs are all possible applications which can be used for AI in marketing. Chatbots Chatb...

Benefits and Challenges of using Customer Data for marketing Source: educba Many businesses are spending huge sums of money on marketing. The most important thing in marketing strategy should be to gather customer data because without data the advertisers can not successfully meet the target audience or identity. Valuable customer details help improve almost every aspect of the business of the company. Benefits of Using Customer Data in Marketing Better Segmentation The collection and segmentation of buyer data enables organizations to engage existing customers better in the corresponding communications, and to develop model journeys for buyers for similar prospects. As a result, marketers also provide a more relevant value at the top of the funnel. Better Targeting Collecting and analyzing data helps to better understand how customers act online and help to determine which marketing campaigns are most preferable for the target audience, so bus...

How Big Data is valued in Marketing Source:  medgadget Big data as the term says is a large collection of data. Organizations are learning how to leverage the data to gain a better knowledge of consumer behavior, target audience, competitors and insights in order to progress better. As a marketer, this means gold, it helps the marketer to understand consumer’s on a wider scale and gains more useful insights in order to promote, upsell and cross-sell products. Marketing departments should have sufficient knowledge in order to do so and be careful when harnessing the data which is readily available for them as critical information is readily available  and if used properly can help companies make better decisions. The power is in the hands of the marketeers how they use this data and how they create the right customer segments to deliver the right messages. “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a...

The 3 Big V's of Big data Source: whishworks To Define Big data more specifically, we can use the 3v's of Big Data. VOLUME Big Data, as the name suggests is a large collection of data , ready to be processed. In modern times,  the amount of data is increasing day by day rapidly and being stored and this has increased over the past few years. if we compare the amount of data of a decade back to the current year it shows a huge difference. It is also estimated that around 2.3 trillion gigabytes of data are generated each day across the globe. MNC's have their own data stored in servers as well with at least 100,00 GB of data or more. VELOCITY As the internet is vast, every second data is processed in large unexpectable amounts. Every second on the internet approximately 50,000 Google searches are performed, 7,000 tweets are sent out on twitter, more than 2 million e-mails are sent across the globe, and more than 125,000 Youtube videos played and viewed. ...

BIG DATA Source: Towardsdatascience What is big data? Big Data gathers vast amounts of information from numerous sources before evaluating a portion of the collected information to make informed predictions about future results. In order to influence future decisions, companies and organizations can use the information supplied by various digital sources. The large volume of data obtained is important for this method of predictive analytics. While only a fraction of what is collected is actually used to help shape these decisions, the sheer quantity of data that amounts to is adequate and insightful enough to make competitive, effective, advantageous decisions in a variety of industries and environments. Big data is data that exceeds traditional database system processing capacity. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures.  To gain value from this data, you need to choose an alternative method of processing it. ...