Analysis of the performance of blog

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Below we can see the analysis of the website traffic and data over a period of 6 weeks and


  • The users were mostly from Ireland as the blog was promoted in Ireland mostly
  • Taking a look at the audience overview from the past 6 weeks we can see that the blog has gained 45 new users.
  • The total number of sessions created are 127 which averages to 2.82 per user.
  • The Bounce rate of the website is around 48% which is pretty medium for a blog.
  • In the pie chart, the ratio of the new vs returning is 2:3.

  • The language spoken by users who visited the website is mostly English.











  • Apple iPhone was used to access the blog mostly among all the other devices



AUDIENCE BEHAVIOUR
  • The home page has the most pageviews.
  • The blog post “What is big data” received the second most number of views


  • Looking below we can see the comparison of Unique page views and the Average time spent on each page which shows us the page “How big data is valued in marketing” has the most average time spent

·         Around 53% was direct traffic to the website
·         Around 35% was social traffic and around 11% referral traffic



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