Role of AI in Marketing

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Role of Ai in marketing
Source: aitimejournal


Artificial intelligence is transforming marketing by helping marketers leverage the marketing platform.
When people think of the term Ai, they go like its some kind of bot or system kind of hi-fi thing. But Artificial intelligence(Ai) is created in such a way that it aims in perfection and automation at the same time to execute human tasks at a faster and more intelligent way. Things such as problem-solving, awareness of emotions and so on are recognized by Ai.

AI in marketing

Artificial intelligence is used to Leverage marketing. It is used to the Leverage customer journey and enhances the performance of campaigns. By using big data analytics and machine learning it can be used to boost the return of investment in campaigns.
Automation Through Ai has been reducing the dependence on humans. Content generation Ppc ads and web designs are all possible applications which can be used for AI in marketing.

Chatbots

Chatbots are being used on numerous websites to answer customers frequently asked questions. They help to develop customer experience when there are not many employers to answer questions quickly. The chatbot helps customers to help themselves, Moreover, Smart Chabot are AI-powered systems that respond to queries in real-time from pre-generated responses.

Intelligent Email Content

Let’s face it, marketers don’t have enough time to customize content for every customer. Even with smart segmentation, it is impossible to deliver personalized emails to every single customer. That’s where AI enters email marketing. They can understand customers by their individual actions on websites and their customer journey with the help of algorithms to create personalized emails.

Source: Hubspot

Artificial intelligence in Content Development

Artificial intelligence has been used to develop a better content strategy. For example hubspot implemented machine learning in the content strategy tool to perform clustering, Which is the recommended other topics related to it from within the Website and surface the links to you. It can also be used to make the company aware, when to post about the products or even to determine which keywords to use and it may be possible in the future to write content for companies and people. It can replace a lot of things in the future and create massive opportunities for consulting with companies.


BIBLIOGRAPHY

Jason Hall(2019), How Artificial Intelligence Is Transforming Digital Marketing. Forbes[Online]. Available at: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/(Accessed: 25 February 2020)


Michael Stelzner(2019), Artificial Intelligence and Marketing: What Marketers Need to Know. Socialmediaexaminer[Online]. Available at:
https://www.socialmediaexaminer.com/artificial-intelligence-and-marketing-what-marketers-need-to-know-paul-roetzer/(Accessed: 25 February 2020)


Karola Karlson(2014), 8 Ways Intelligent Marketers Use Artificial Intelligence. Contentmarketinginstitute[Online]. Available at: https://contentmarketinginstitute.com/2017/08/marketers-use-artificial-intelligence/(Accessed: 25 February 2020)

Comments

  1. Sam DBSFebruary 25, 2020 at 1:51 PM

    Bibilography ? Super Leo

    ReplyDelete
  2. MJFebruary 25, 2020 at 1:57 PM

    very informative. nice post!

    ReplyDelete
  3. Wayne DFebruary 25, 2020 at 2:02 PM

    Great work pal! Well written

    ReplyDelete
  4. MelissaFebruary 25, 2020 at 2:04 PM

    Very good article. Well written

    ReplyDelete
  5. SAURAV CHOUDHURYFebruary 25, 2020 at 2:22 PM

    Well documented 👍

    ReplyDelete
  6. Mariel MontenegroFebruary 25, 2020 at 3:08 PM

    Really informative and nicely written work. Thanks.

    ReplyDelete
  7. Aniket MalvankarFebruary 25, 2020 at 4:41 PM

    Great work Leo!
    keep it up.

    ReplyDelete
  8. Shaik mohamed jaoharFebruary 25, 2020 at 5:57 PM

    Good article

    ReplyDelete
  9. Colin AlmeidaFebruary 26, 2020 at 7:26 AM

    AI is the future for marketers to reach their audience and your blog explains how we can use it. Thank You.

    ReplyDelete
  10. Lafay Tech PlazaMay 5, 2021 at 8:59 AM

    There are two broad categories ofbig data analyticsare descriptive and predictive analytics. Descriptive analytics involves collecting and organizing data, while predictive analytics involves analyzing data to make predictions about future outcomes.

    ReplyDelete

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