The 3 v's of Big data

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The 3 Big V's of Big data

3Vs.png
Source: whishworks

To Define Big data more specifically, we can use the 3v's of Big Data.

VOLUME
Big Data, as the name suggests is a large collection of data , ready to be processed. In modern times,  the amount of data is increasing day by day rapidly and being stored and this has increased over the past few years. if we compare the amount of data of a decade back to the current year it shows a huge difference. It is also estimated that around 2.3 trillion gigabytes of data are generated each day across the globe.

MNC's have their own data stored in servers as well with at least 100,00 GB of data or more.

VELOCITY
As the internet is vast, every second data is processed in large unexpectable amounts. Every second on the internet approximately 50,000 Google searches are performed, 7,000 tweets are sent out on twitter, more than 2 million e-mails are sent across the globe, and more than 125,000 Youtube videos played and viewed.
This shows that vast amounts of data flow across the web every second and it goes on continuously. This flow is massive and can help researchers and business make important decisions for the future of the business and company

VARIETY
Big data comes with variety in the data that can be processed. The data can be either structured such as name, phone numbers, address, etc or even unstructured. Around 80% of the data in the world is unstructured data such as photos, videos, Social media updates, etc.
Advancement in Big data technology allows these types of data to be harvested and used on the go.


Big data has gained significant popularity for digital marketers as an important tool to gain insight into what their consumers need and want. Compared to traditional systems the ability to process large datasets is much more complex and advanced.


BIBLIOGRAPHY
O'Reilly Media (2012), Volume, Velocity, Variety: What You Need to Know About Big Data.
Forbes[Online]. Available at:
https://www.forbes.com/sites/oreillymedia/2012/01/19/volume-velocity-variety-what-you-need-to-know-about-big-data/#2905a04c1b6d (Accessed: 16 February 2020).

Quantzig Blogs (No date), 4 V's of Big Data.
Quantzig[Online]. Available at:
https://www.quantzig.com/blog/4-vs-big-data?utm_source=T1&utm_medium=Request&utm_campaign=businesswire (Accessed: 15 February 2020).

Jas Saran (2018), Council Post: How can big data contribute to digital marketing success?.
Forbes[Online]. Available at: https://www.forbes.com/sites/theyec/2018/11/08/how-can-big-data-contribute-to-digital-marketing-success/#6fc1ab031ca8  (Accessed: 15 February 2020).

Comments

  1. Rishi SuvarnaFebruary 15, 2020 at 4:51 PM

    Great post Leo!

    ReplyDelete
  2. (ADI)GIT_blogFebruary 16, 2020 at 2:26 AM

    Thanks for sharing. Keep inform us about interesting topics

    ReplyDelete
  3. Carla MartinsFebruary 16, 2020 at 5:38 AM

    Well done, Leonard! Those a crucial for marketing

    ReplyDelete
  4. Wayne DFebruary 16, 2020 at 6:12 AM

    Great blog. Enjoyed it

    ReplyDelete
  5. MJFebruary 18, 2020 at 1:13 PM

    Quick and easy read! nice job!

    ReplyDelete
  6. vjb.bijapur@gmail.comFebruary 20, 2020 at 10:09 AM

    Nice article,well written.

    ReplyDelete
  7. ElinaFebruary 22, 2020 at 6:16 AM

    Your design looks sexy

    ReplyDelete
  8. Manikandan DhanapalFebruary 23, 2020 at 9:12 AM

    Great blog.

    ReplyDelete
  9. Colin AlmeidaFebruary 24, 2020 at 12:29 PM

    Thank You. I have a better understanding of 3Vs now.

    ReplyDelete
  10. SAURAV CHOUDHURYFebruary 25, 2020 at 6:12 AM

    Great insight 👍

    ReplyDelete
  11. Dylan O'ReganFebruary 25, 2020 at 10:18 AM

    Superb blog with many useful insights. Well done and great work

    ReplyDelete
  12. Aniket MalvankarFebruary 25, 2020 at 4:42 PM

    Nicely explained all the points in the content.

    ReplyDelete

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